Building a Global Office

Cisco systems is a multinational corporate technology company that designs, manufactures and sells high end video conferencing and collaboration products. Designit has partnered with Cisco over the past few years to create award winning products and advanced efficient software solutions.

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I joined the team at Cisco to create better onboarding experiences for their video conferencing products. The team comprised of 10 developers, 1 visual designer and me. Our mission was to lower the adoption threshold and make the onboarding experience for the Cisco products simpler for all types of users right from ordering the product, opening the box, to setting up the system. We focused on automation before transformation, which aimed to automate complex tasks before enabling users to transform their experiences to make it their own.

Redesigning the sales website for cisco: Project Workplace

Project Workplace is a sales website for Cisco Systems. It's where customers can learn about Cisco video conferencing products, ideal set up and usage scenarios and the brand through customer stories.

My role was to critically look at the existing website and redesign it using a customer-centred approach. A few questions we asked before redesigning the website were: 

  1. Why does the website need a redesign when it's existing users already find it useful?
  2. How does one execute a redesign in a slow paced data driven company that takes it's time to catch up with trends?
  3. How can we design a sales tool for managers by keeping the end user in mind?
  4. How do you measure results?
  5. What are the next steps?

To help answer these questions we defined the core design values we would need to considered while designing the website:

  1. To improve and enrich the user experience through story telling.
  2. Engage end users more in the sales process by designing the sales tools managers would use during the sales process.
  3. Building a brand story that is genuine.

The end result was a quick mock-up of the landing page and a few examples on how parts of the website could improve.


At Cisco we followed quick 2 week sprints and used an Agile UX process to implement and test our design solutions. I held workshops with engineering and design teams around certain key topics like contextual awareness and the importance of content writing to build better user experiences.

Team and IMPACT

Our Team:

  • Viktor Frick (Visual Design)
  • Priyanka Kodikal (Interaction, User Research and Service Design)
  • Unboxing Development team of 10 Developers

Our work was showcased at the Cisco collaboration summit in San Jose, (see here from time 43:43).